I’ve seen a lot of people miss out on designing a truly useful website. They get hung up on things that don’t matter and miss out on the things that do.

Like having a homepage that’s designed and set up in such a way that it shows the website visitor that it’s worth clicking a link and heading into the shopping cart or even visiting the rest of the site.

Your home page should have clearly defined headers that tell me who you are, what you are selling and get me excited about your offers.

The home page should be about special offers, clear navigation, call to actions, site search and branding.

Your website home page should reaffirm your brand and purpose. Let the site visitor know that they have landed on the right page and let them know what your unique selling points are within seconds.

Avoid long introductions with information that should be in the about us section of your website.

The home page should be clean, easy to understand and easy to navigate. All the information on the home page should be relevant to your product and written and designed to convert the site visitor.