Did you know that 50.1% of online shoppers place items in their shopping carts but change their minds in the checkout process and never complete the purchase?

Now…keep in mind that there is no one size fits all when it comes to increasing web conversion rates, however there are something’s that have shown to help just about every site they have been implemented on.

You should notice that a lot of the things that help the most are just good ole common sense.

Top ten tips to make your website work

1. Bring me to the right page

2. Make your homepage useful

3. Help me navigate

4. Give me the right results when I search

5. Display groups of products clearly

6. Give me the product details I need

7. Make registration optional

8. Make it easy to buy or enquire

9. Reassure me

10. Give me contact information

Did you know that when someone clicks on an online ad they do so because they are interested in the product in the ad?

So…when they click on that ad they expect to land on a page that contains the product information, price and a link to make a purchase of the product.

By linking online ads to the relevant product page we are able to reduce bounce rates by more than 18%.

1. Link ads to the right page: Product-specific ads and keywords should link to product specific pages; more general ads about a product or service category should link to more general pages. Avoid directing visitors to search results pages.

2. Mirror your ad title: Try mirroring the headline or title of your ad on your landing page – this way, the customer will feel immediately reassured they’ve been directed to the right page.

3. Ensure selling points are visible: If you include compelling prices, special offers or delivery options in your ad text, a customer will expect to see these on your site. Make sure selling points from your ad are clearly visible on your landing page.