It’s normal that we are more likely to believe information that comes from sources that appear to be credible.

So, if your website is designed to be both credible and authoritative, then it automatically becomes more persuasive.

What makes a website credible?

A credible website has a professional look and feel that builds confidence.

The content is easy to read and the navigation makes finding information both quick and easy.

The website is designed and the content is written in such a way that your website visitor understands why you are better than the competition, without you ever having to say it.

The website communicates in a language that anyone can understand and uses trigger words designed to motivate the visitor into taking action.

The website is designed and written around the goals of the website visitor and look to solve problems and answer questions that the visitor may be facing. Persuasion

While it is not okay to manipulate someone it is okay to persuade them.