I guess a better name would have been the simple website.

I’ve been building websites for the last 8 years and I have to say that the silicone wristband industry has pushed my web designing skills to a whole new level.
Thanks to people like Donny (the owner of wristbands with a message); I’ve been blessed to have the chance to work for someone that has pushed me beyond what should have been my own skill level.

I’ve had the privilege of working with someone that is as dedicated to his business as I am to mine.
The arguments and debates between us have caused me to test and retest my own theories from the length of the copy to the color of the buttons.

And my conclusion is that a clean design with very little copy converts better than long copy or a busy website design. And it’s the reason that I have redesigned my own silicone wristband website.

We are still testing but at this time it appears we are on the right track and a clean website design with very little content is the way to go.