Have you ever thought about having more than one website?

This question has come up many times on different forums, however most forum members seem to miss the value of having multiple campaign websites that represents the same company.

If you own a business that is selling a lot of different types of products, having a separate website represent each product has a lot of benefits.
A couple questions you should ask yourself is;

Does each product you sale flow into the next product, other words, would we need the first product before buying the second product?

Are all the audiences that would be purchasing the product or service the exact same?

Could your audience be approached differently or does the same tactics work with anyone that might be interested in your product?

Of course there are a lot of other circumstances like new product launches, time sensitive marketing campaigns, and limited availability offers that could affect the way you want to market a particular product.

Mini campaign websites are great for testing alternative marketing techniques as well as an effective method of enhancing your marketing efforts, allowing you to market to different audiences you would have never otherwise been able to reach, using your current traditional marketing approaches.

It is human nature to want to get your money’s worth, but when it comes to website marking this can be counterproductive. Wanting to cram everything you offer into one website makes it imposable to aim that website at all the different types of people that might be searching for your product.

A website crammed full of every product you offer forces potential customers to have to click through your website to find the product they are looking for. And with every click of the mouse you lose one more potential client.

Forcing website visitors to shift through different products and material only creates frustration and irritation.

A website focused on one product or one campaign is easier to track your marketing efforts as well as to target the website towards the crowd you are trying to market it to. It also allows us to experiment with nontraditional campaigns and sales approaches.

It is common that once we find a campaign that works, we stick with it, however by having several different websites were able and even forced to try different approaches.

A campaign or Brand specific website is a great alternative marketing tool.