Website Design

I spend my days and nights reading, studying and testing information that I find on and offline, about web designs and marketing.

Today I was reading an article that someone wrote about how the biggest advantage to a website over print was the ability to change, update, and enhance a website any time with no negative side effects.

Now I do believe that a website design should continually offer its users an ever evolving and growing experience. But to say there are no negative side effects would be foolish. If I change the websites url’s I will lose rankings and links across the whole internet. If I make a bad decision on the look and feel of the site I could lose potential clients.

However, the biggest advantage to a website over print is not that a website can be easily changed.

I have to wonder if the writer has ever implemented basic SEO practices because I am telling you, done correctly a website can drive millions of visitors (for free), it can be fine tuned on the fly and every visitor can be tracked, so we know where they came from, on what page they entered, how much time they spent on the site and what they did while they were there.

We can test one design against another, one header against another, and automate the whole process.

I’d go as far to say that offline print should not even be measured against an online web design.