I find it funny how people respond to user generated content and how it influences their decision-making. According to the Universal McCann research, 25 million US adults base their purchasing decisions on social media.

Knowing this information and knowing how to use social media sites is important because it allows us to influence decision-making across a wide range of domain names and topics from politics to shopping.

In this new world it is easier for people to have their voices heard as well as hear the voices from others. Everybody matters and everybody can be part of an exchange with one another and with a brand. Brands need social media strategies to reach out to people and engage those people.

More than half of US adults text, blog, or use some type of social media in their daily life. Social media is rapidly going mainstream.