I read an article today and for the most part it was pretty good. However, about the middle of the article they totally lost me and I didn’t feel like spending the brain power to try and figure out what they were trying to say, so I decided to rewrite it and make it say what I wanted.
Here’s pretty much how it started.
You take each page of your website and turn it into a deck of cards. Each page is one card in the deck. You tell someone to pick a card, any card and this is how the world of online web design, conversion and marketing works.
Each card or each page of your website needs to guide that visitor down the path you want him/her to go while answering any and all of their questions. A website is not a book that you read from cover to cover. People can enter your website on any page, anywhere byway of the search engines, directories, forums, links or even a social media site.
If you’re going to make a living online you need to treat each page of your site like the home page. A potential client can enter your site from anywhere.
This means that you need to answer the questions or give access to those questions from any page on the site and you need a call to action on every page. Every page on the site is a landing page and every page needs to be able to convert the traffic.
The question is, what is the winning hand? Do websites do best with a full house, five in a row, four of a kind? I think this one deserves a follow-up post.
From what I’ve seen two in a row seem to work best. Let me see if I can do a follow up post.