Landing Page Designs

I’ve spent the better part of eight years studying and trying to understand landing pages. The landing page is the first point of contact between yourself and a potential client. It doesn’t matter how good your product is, how good of a salesman you are or how much money you’ve spent trying to get someone to your site, if the landing page doesn’t do its job then nothing else will matter.

Your landing page has to have a call-to-action, answer the visitor’s questions and build trust in less than 3 seconds.

I’ve seen a lot of different types of landing pages and I’ve tested a lot of different ones and the ones that seem to work the best are the ones with a strong call to action.

Don’t get me wrong, there is no cookie cutter landing page. The landing page that will work best for your site depends on the type of user you are trying to sale to. Trying to sale to a 17 year old kid is a lot different than trying to sale to a 45 year old man.

It’s this reason that if I was going to build a site with a product for older family guys it would look totally different from a site where I was trying to sale products to teenagers. Of course the sex of the person also plays a major role in the look and feel of the site.

There is no such thing as a cookie cutter landing page, it all depends on the person you are trying to sale to.