Search Engine Optimization or Better Yet Online Marketing

I like online marketing better because done correctly it relates to not only ranking in the search engines but using social media sites as well as web design and psychology. Did I just say psychology? Yes, understanding how people will react when they land on your site helps in knowing how to set the site up.
For those of you wondering what search engine optimization is, it’s nothing more than improving the number of visitors you get from the search engines.

Okay, just for fun let’s pretend we want to improve the number of visitors and the quality of the experience these visitors have when they land on this site. The first problem I see is the lack of a call to action.

I recently built a site for a wristband affiliate account I’ve been playing with and will use it as an example. The site is http://wristbands.geeksonsteroids.com/ here, and with-in seconds of landing on the site we see our call to action. The call to action is when the site attempts to guide the site visitor in the direction they want them to go.

While the wristband site does a great job of guiding the visitor in the correct direction, this site makes no attempt to guide anyone anywhere. Step one is to design a call to action for the site. I’m going to get on that now and will continue taking you through the steps needed to get a site to making money in just a second.

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