The sad truth is that most people that do SEO work only focus on SEO and either don’t understand or don’t mess with trying to increase a websites conversion. At the end of the day it doesn’t matter how much traffic you drive to a site, if the site is unable to convert that traffic it’s all a waste of time at best and at worst could hurt your businesses reputation.

Search engines want searchers to find websites that will be meet their needs and are constantly changing the way they rank websites in hopes of doing this.

A little common sense would say that someone that buys links, hires a search engine optimizer and looks for better ways to rank their site, would be the same person that would try and increase their conversion. Other words, the site that would best meet the searchers needs would be the same site that Google is battling to keep out of the searches.

So Why Does Google Try to Keep These Sites Out?

Because spammers are using the same techniques to rank and build websites that have no quality in hopes of ranking them above the quality sites. The reason they are doing this is because they have Google’s ads on their sites and know that if they can get that site in front of the end user they can make money from Google.

A lot of the problems Google is battling and causing webmasters to battle are problems they created.