“Douglas Quenqua reports in the NY Times that according to a 2008 survey only 7.4 million out of the 133 million blogs the company tracks had been updated in the past 120 days meaning that “95 percent of blogs being essentially abandoned, left to lie fallow on the Web, where they become public remnants of a dream — or at least an ambition — unfulfilled.” Richard Jalichandra, chief executive of Technorati, said that at any given time there are 7 million to 10 million active blogs on the Internet, but it’s probably between 50,000 and 100,000 blogs that are generating most of the page views.

“There’s a joke within the blogging community that most blogs have an audience of one.” Many people who think blogging is a fast path to financial independence also find themselves discouraged. “I did some Craigslist postings to advertise it, and I very quickly got an audience of about 50,000 viewers a month,” says Matt Goodman, an advertising executive in Atlanta who had no trouble attracting an audience to his site, Things My Dog Ate, leading to some small advertising deals. “I think I made about $20 from readers clicking on the ads.”

Since most bloggers don’t update their blogs, the ones that do get more attention from Google.

The problem is that most people lack the understanding of how to get the most out of their blogs and give up the second they don’t make any type of an income. I’ve been making good money with my blogs for the last three years however, mine are created to convert a certain product and the content is below the call to action for that product.

I’ve done a good bit of testing and have found that building a blog and loading it down with ads doesn’t work. However, creating a blog like a website with a call to action does.

Blogs, like websites, are a great way to make money but to make money with them they need to look and feel more like a websites.