Most people create websites for a reason. There can be a lot of different reasons but most websites are created for a reason.
The local grocery store wants to create an e-commerce website that will allow their customers to purchase products online.
The local attorney wants an information website that would allow potential clients who’ve gotten DUIs to contact him.
Your neighbor wants a website to compete with Facebook and your roofer is having a website built right this second to increase his business and hopefully allow him to stay in business.
There are a lot of reasons to create a website but to be successful you have to know how to get your target audience to react to your website. To do that you have to know who they are and what makes them tick.
What are your goals and what actions do you want your website visitors to take while they are on the site?
And, of course we need to know what makes our visitor react to the website. Rather it’s to buy something, register, donate or just click a link. What makes them react and do what we want them to do?
We have to know the best way to persuade our website visitors to take the action that we want them to take.
Remember in another article I wrote, I talked about how the brain has three parts to it?
I explained how all three parts of the brain play a role when a decision is being made. And that the majority of those decisions are made with the subconscious part of the brain.
This means we need to be able to engage all three parts of the brain when it’s time to make a purchasing decision: or the second someone lands on our website.
I’ll repeat that, the website that is able to talk to all three parts of the brain will outperform a website that is designed for one part of the brain any day of the week.
There’s a lot of science around this, what makes us react to certain things in certain situations, it’s just that most of that stuff has never been applied to website designs.
I think you hit the nail on the head!
Everyday, I talk to clients that want a website designed. The thing is they don’t always have the ‘why’. I always end up asking 100 questions, trying to pry the info out of them. I don’t just want to create another pretty site. I want to create a website that works! That connects with the clients target market and makes them want to take action!
Thanks for a great article! I agree 100%
Hi Tony,
Thanks for taking the time to post and I agree with you, a lot of people don’t understand the question or have a clue what they want to happen when someone lands on their site.
So I started wording it a little differently.
I basically ask them what they want the person to do when they land on the site.
Call, fill out a form, or buy the product, exactly what action would they like to have happen when some lands on their website?
Because the website needs to be built around that action.
If they want to build a relationship then we could build a website around a free e-book that would build trust as well as put them on our mailing to get more information related to the same topic as the e-book.
The next guy may not want to go to all the trouble of building trust and wants to close the deal now. So that website would have to be set up totally differently even if they are both selling the same product.
The problem is a lot of people don’t figure out what they want to have happen until the site is finished and then they want it redesigned at no charge.
Everything on this post is true. Having website promotes businesses and everything that you want the public to know.
This post is really a big help especially to people who wanted to make their own sites. This will give more knowledge to them what would be the best thing to do.