Online Shopping Experiences

Online Shopping Experiences

 

There isn’t a day that goes by that I don’t have to spend money on one thing or another, having to keep up with private school, employees, computers, clients and the list goes on and on.

 

We’ve either just broke something, the school needs something and of course we can’t live without this something. I spend a lot of time online making purchases. And it doesn’t take long to notice a pattern in the types of websites you buy from and the types of websites you don’t buy from.

 

Yes, there is a reason that we do or do not buy from a website. In most cases it has nothing to do with the price, and it all happens without us even noticing it.

 

We go online we know what we want to buy and about how much we want to spend, we are just looking for who we want to buy from.

 

Things that turn us off are cluttered and confusing sites, colors that make no sense, banners all over the place and an unprofessional look and feel.

 

So what is it that makes us chose to buy from one website over another? 

 

Let’s pretend that you have just decided to launch your own website and want to give “making a living online” a try.

 

You’ve worked for months setting up and optimizing your campaigns.

 

You’ve been working 15 hour days and have constructed keyword lists, done PPC, SEO, SMM, bought banners on related websites, created an affiliate program, created a list and have set up the website analytics.

 

Yet only a small percent of website visitors take the action that you want them to take.

 

And now you are wondering what’s wrong?

 

It’s really a bad feeling, you are getting the traffic to the site but very little is converting to sales. You know there must be a problem but you are not seeing it.

 

I know how hopeless that feeling can be, and it’s the reason I am writing this now.

 

Everything you’ve done up until this point, all the money you’ve spent, all the profiles you’ve created, all the hard work you’ve done, every article you’ve written, comes down to a couple precious seconds.

 

And in those couple seconds you can truthful and accurate represent yourself any way you want.

 

 

No one is forcing you to use a certain colors, layouts, pictures, sales copy, call-to-action, or headlines that make up your landing page.

 

When designing a landing page you are like an artist in front of a blank canvas. The choices you are about to make can move people to action or bore them into leaving within seconds of entering the website.

 

The feeling is both exciting and scary; don’t believe me, build a landing page and spend a thousand bucks sending people to it and watch your stats to see how many convert so you’ll know rather or not you did a good job.

 

When you’ve got a landing page that is making you money, every change you make creates an adrenalin rush. You never know if you’ve just made things worse and are now losing money or rather you did something correctly and there is now an increase in sales.

 

Every day thousands of experts enter our website and they are the ones that determine rather we’ve got it right or not.

 

Never for one second believe that you are the expert!

 

I want to show you how to stop ignoring those folks and start listing to them. If for no other reason, the promise of better performing landing pages should be enough.

 

Think of landing page optimization as being like a giant online laboratory where our subjects are voluntarily participating in our experiments.

 

You may think I am crazy but think about the number of test subjects you are able to get on a website daily. You can test paid traffic against free traffic, Google against Yahoo and the list just keeps on going.

Statistics allow us to determine the best landing page design for that website as well as the website visitors.

 

When building a website this way you know you’ve just built a winner, because it is not build on opinion or a company poll, but rather on Web analytics software that has recorded every website visitor along with another large amount of detailed information.

 

We know on what page a visitor enters our site and on what page they leave. We know how long they looked at each item and rather or not they purchased something before leaving.

 

A website allows for an amount of data collection that is unheard of in any other marketing platform online or offline.

 

A Website also allows you to use that data to offer different content and products to different website visitors, or even visitors that have come from different sources.

 

It’s all about the Landing Page. A Landing Page is the page the website visitor lands on when he or she enters your site. It doesn’t matter if it’s a mini site, stand-alone site, or a page deep inside your main site, a landing page is the page someone lands on when they enter your site.

 

A conversion happens when a visitor lands on your website and does the action that the page was designed to get them to do. That can be anything from feeling out a form to clicking to another page, the only thing that matters is rather or not the page did what it was designed to do and that there was a measurable value for your business. But you have to keep in mind that conversion rates vary from industry to industry and from website to website.