The neat thing about Guerrilla marketing is that it combines out of the box thinking, design and art as well as the ability to advertise a product without letting anyone know they’ve been advertised to.

Larger-than-life Gillette Fusion Power razors were attached to the backs of Zamboni (ice resurfacer) machines, making it seem as though the razors were giving the ice a smoother “shave”.

I’d call that some pretty darn good use of guerrilla marketing.

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