Think of your website as being a representative of your business. If the website is not designed properly or the navigation is confusing or even worst doesn’t work properly then people will not trust your business. 87% of every person looking to make a purchase from your business will first go online and check out your company before making a purchase.

Your website has to show your website visitors that his or her life would be easier, more productive and happier if they owned what it is you are selling.
And this brings us to the web designer.

You first need to look at the web designer’s site and see how the sites, colors, images, logo etc. flows together. If their site doesn’t pull you in and make you want to look around and eventually make a purchase then how in the world can you expect them to design you a website that will do all these things.
Color schemes are very important as different colors create a reaction within the person that is viewing the site. Blues build trust while reds are a conflicting color as well as hard on the eyes.

It’s impossible to build a site out of a single color, so your web designer needs to be able to work with colors that will complement each other. And once again by looking at the web designer’s site as well as the sites in his/her portfolio we can get an idea how good he/she is at working with multiple colors. The fonts used and the readability of the site is also very important.

Keep in mind that some clients have an idea going into a project and are unwilling to take advice from their web designer so it’s important to spend some time and look through the web designers portfolio to see how well the majority of the site designs are at pulling you into them and making you want to make a purchase.