Search Engine Optimization Tips

I just saw a video were a guy claims to be making close to $500.00 a day off one keyword, doing PPC. It looked real, but just about anything can be faked however, the method was pretty solid.

Here’s the thing…instead of trying to rank for a keyword like web hosting, he ranked for host gator coupons.  The fact that he was going after a business name instead of the main keyword for that niche allows him to rank with less competition. The conversion rate is a lot higher because anyone that searches for Gator Hosting Coupons has already decided who they are going to do business with, now they are just trying to get the best price before buying.

It’s targeting a company’s name along with an action word, it’s nothing new but just thought it was interesting that the guy was claiming to be making so much money from such a simple method.